实用商务英语函电教程 一课件.ppt

BUSINESS ENGLISH CORRESPONDENCE  商务函电来往 ;COURSE BRIEF:;REVISION:;REVISION:;DISCUSSION: ;WARM-UP VOCABULARY AND SAMPLE:;The structure and layout of business English letters: 1.1 basic knowledge The elements of business letter 商务信函的构成: Letterhead/heading, reference, date, inside add., attention line, salutation, subject line/heading, body of the letter, complimentary close, signature, enclosure附件, postscript附启;;1.2 DIFFERENT PARTS IN LETTER;2. Reference 编号 可以包含于信头内； ３.date 日期 E.g. September 4,2007; 4th September 2007; 注意避免完全用数字的方式； 4. inside add. 信内地址 收信人信息； 写于左上角，与中文信函顺序相反； ;５.　attention line 　注意项 特定人名称没有出现在信内地址时; ６.　courtesy title and salutation 尊称和称呼 与信内名称一致； 称呼后面可以使用逗号或者不加符号； ;７.　subject line／heading 标题、事由 一般是简要说明主题； 8. body of the letter 正文 三段落式; 行距： 段内单倍，段间双倍 7C原则; ;9. complimentary closing 结尾敬语 逗号 首词首字母大写 10. signature 签名 手签+打印; ;;1.3 FORMAT OF LETTER;;;VOCABULARY;counter purchase 互购贸易 compensation trade 补偿贸易 processing trade 来料加工贸易 assembling trade 来料装配贸易 leasing trade 租赁贸易 in exchange for 用...交换... trade agreement 贸易协议 ;foreign trade 对外贸易 overseas trade 海外贸易 international trade 国际贸易 to trade with 和...进行贸易 to do business in a moderate way 做生意稳重 to do business in a sincere way 做生意诚恳 deal 交易，经营，处理，与...交往 ; to make a deal 做一笔交易 trade circles 贸易界 to handle 经营某商品 to trade in 经营某商品 business scope/frame 经营范围 trading firm/house 贸易行，商行 ;THE SEVEN C’S PRINCIPLES;2. Courtesy 礼貌 语言要有礼且谦虚，及时地回信也是 礼貌的表现,时常表达对阅信者的欣赏与感激。 Compare: Your E-mail is not clear at all. I can’t understand it. If I understand your E-mail correctly, ```;;;Writing exercises; Future Head-hunting Company Rm.1701, 10-18/F, Nanfang Building, No.350 Tianhe Rd, Guangzhou, China 510620 March 16, 2012 School of Foreign Languages and International Business Guangdong Jidian Polytechnic Mali Road, Zhongluotan, Baiyun District, Guangzhou, Ch