外宣网页的多模态话语研究 .docVIP

　　外宣网页的多模态话语研究英语语言学论文 --Chapter One Introduction 1.1 Background Information The Inter has rapidly globalized after its entry into merce since 1990s. Itportant information infrastructures in social progress andeconomic development around the ent, especiallyits popularization after 2000, the Inter has played a very important role and mersed in people’s lives. On the Inter you can chat es ous team-mates, and shop exotic fruit portantly, the Inter can also be used for moditypromotion and on-line purchase. Obviously, the Inter has brought about greatconvenience to real life. Besides, under the background of economic globalization,people around the globe need to better understand each other than before. The bestination, especially throughthe publicity pact on the dissemination and promotion of Chineseculture cannot be overlooked. The akes policies in cultural exchanges. It is one of the mostauthoritative and representative cultural publicity ostimportant national English media eliness andinteractivity of the Inter collectively. Therefore, China Culture bridges the ultimodal discourse of modern information technologyas a portant channel for people to municate and transferinformation. The rise of the Inter provides a neination and munication of culture, especially the publicity pact on the dissemination and promotion of Chinese culture cannot be overlooked.In this background, the interpretation of the various modes and their relationships ofChinese cultural publicity ake multimodal discourse analysis on China Culture underthe proposed model. Here, todes (text and image) as are analyzed in order to find out the folloeaning is expressed in various modes of ong modes of aximize coordination and cooperation, and better constructmeaning?The significance of the thesis can be concluded from theoretical perspective andpractical perspective. Theoretically, the thesis breaks through the limitation of t --heobject of traditional ension of ultimodal discourse analysis. In addition, a