英语泛读教程3：Unit 10.pptVIP

Unit 10 The Credibility Principle The information you can get from the title The topic of the passage: We must follow the Credibility Principle in order to develop our winning image and this will determine our success in the long run. The focus of the writing: Some examples of breaking and fulfillment the Credibility Principle Overview Lead in Introduction of Robert L. Shook Text: The Credibility Principle Vocabulary, text analysis, and exercises Home Reading: Nurture Your Nature Reading skills: Reading Advertisements Fast Reading Introduction of Robert L. Shook A worldly famous salesman of America, he turned to writing about marketing skills and has published a lot of books, such as: Text The Credibility Principle Vocabulary 1. rational a.合理的 2. frustration n.沮丧，失望 3. agonize v.挣扎，痛苦 4. violate v.违反，侵犯 5. be tied up 很忙，被占用 6. meekly adv.谦逊的，温和的 7. stark a.空荡荡的 8. inexcusable ?a.不可原谅的 9. to the letter 严格的，不折不扣的 10. zest n.热情，热心 11. exasperating a.激怒的，气死人的 12. mediocre a.平凡的 Text Analysis Part I: Paragraph 1-2 Introduction of the credibility principle and the author’s suggestion. Part II: Paragraph 3-14 Some examples of others’ breaking of the credibility principle and the author’s personal experience of fulfilling his promise to show the importance of following the principle. Part III: Conclusion Well-written sentences Less gifted people continually outperform these so-called geniuses because they come through when they’re supposed to. 天赋不甚高的人常常胜过那些所谓的天才，就是因为他们该坚持到底时就坚持到底。 Exercises (A) c (B) c d c c d b a c a c (D) d c d b c a c a d c b d Home ReadingNurture Your Nature Vocabulary 1. retailing n.零售业 2. daily motivator 每日格言 3. upgrade v.提升 4. coaching n.培训 5. auto accessories 汽车配件 6. lease v.租用 7. implement v.实施 8. trait n.特征，品质 9. compatible a.一致的，兼容的 10. lofty a.崇高的 Exercises c a d c b a c b b Reading Skill Reading Advertisements Fast Reading Voca