凉茶和其正正合很难,出奇才能胜!（Cold tea and its positive the match is difficult, surprise ability win!）.docVIP

凉茶和其正正合很难,出奇才能胜!（Cold tea and its positive the match is difficult, surprise ability win!） The great luck of the cold tea market! After the SARS epidemic in 2003, the tea industry in the cold tea industry, in 2006, the market of cold tea is also good news. Wang ji, zhen-long huang, gold gourd brand become the national first batch of intangible cultural heritage, such as guangdong region of 21 herbal tea enterprise has 18 brand 54 formula and term, the government officially stated in protected by law. Chinas cooling tea production is running at a 40 percent rate, and the sales are straight to Coca-Cola. Zhuang zai! A small cup of herbal tea not only realizes its industrial revival, but also carries the weight of cultural heritage. Then, in a variety of positive encouragement, whoever has the cool tea resources throughout the country and drinking habits of the area of enterprise are easy be rolled up on a god, its not, fujian Dali group and its pushing new herbal tea is so at this point shock. Obviously, and its is cold tea to go on the market, it is to be prepared, the first hand to take the cold tea as the benchmark, it is fierce, aggressive. But and it cool tea appears in front of consumers with a sense of deja vu. Product packaging design and color of almost identical product to wang laoji; Even the product appeal of drink no fire is the same as the appeal of wang laoji herbal tea, but added a stay up late after the no fire. From its first appeal to drink without fire, the customer group that encroach on wang laoji is its primary purpose, which is intended to form sales cash flow as soon as possible. However, the ultimate goal is to strengthen the all-nighter to build up the and its positive independent brand status after this, and this is a later statement. So can the and its positive brand expansion really be as it wishes? It seems that this interesting case is worth a bit of an in-depth analysis. Why does the customer agree that wang laoji is drinking no fire?