药品销售计划书（Drug sales plan）.docVIP

药品销售计划书（Drug sales plan） I. current pharmaceutical market analysis: At present in the country basically the sales network construction, but because the retail price is too low, 18 yuan / box, the average sales price in 11.74 yuan, a total price in 3 - 3.60 yuan, equivalent to 19 - 23 buckle, parts of the retail price of 17.10 yuan / box, because the need for new brands a lot of development work, and equivalent to the unit box profit space is too small, causing the agency business or sales are not willing to invest without the necessary market expansion. After a lot of communication with the clerk, clerk of the lack of trust company, the main reason is the management of the surface is simple, practical and complex, with the area manager and communicate feelings not appropriate other factors related to language, caused psychological pressure, fear of runaway investment market for the new division, or the market. By punching goods, falsifying, not willing to into the market, will become emotional sales, in fact, because of low profit, this situation will likely continue to change each market run profit after 10000. If the market division of the mandatory, because the company does not have the necessary input, no wages, the cost of support, plus a single product, the profit is very few, and did not let the clerk formation is dependent on the company, the company sales representative is no loyalty, market competition will inevitably cause confusion, mutual malicious competition, not only to expand the market, it may make the market. Two, analysis of marketing methods: All business activities must have a unified marketing mode, rather than the so-called subjective initiative let things drift, agents to hold and operate the market, because the product price positioning, product positioning, the use of similar products in the competitive analysis of the comprehensive factors, not expected to replace the single box clerk profit space a product, it is true, and I came to the