上海卜蜂莲花超市电视机经营模式研究 张国诚.docVIP

论文题目：上海卜蜂莲花超市电视机经营模式研究 学科领域：工商管理硕士（MBA） 摘要 目前，很多消费者，开始购买电器家电销售是渠道有利补充家电是大型超市不可或缺的组成部分，自营大家电也是大势所趋。超市要做大做强，做好家电经营是很关键的一个方面。At present, many consumers, tend to go to the supermarket to buy electrical appliances, Gome, Suning, instead of home appliance chain stores, mainly because a lot cheaper price than comprehensive supermarket appliance store chain stores. For TV and other large appliances sold in supermarkets, is a useful complement to manufacturers of home appliances sales channels, and home appliance is part of a large supermarket indispensable, proprietary all ele