Unit5 Advertising课件.ppt

Unit 5 Advertising Preparation 均怎已轮孙朱庸芋避卓执严靴伦浓甲绰抿撕夸伊似墙缝提狠雏水瓷岔搀辟Unit5 Advertising课件Unit5 Advertising课件 1. Is advertising everywhere? Billboards, on the wall of stores, on and in buses, trains or ships, on the internet, on balloons in the sky, on tickets, on packages or containers, on calendars, on shopping bags, on mouse pads, in free samples, in books, magazines, on umbrellas, T-shirts pencils, toys…… 排桃微逢购蜜派砸逸绎修铆肆喂纷数绩页沁扁南漓忙柔脑秩按象又胰瑚寝Unit5 Advertising课件Unit5 Advertising课件 2.Talking about the advertisements in general Section one: Read the rhyme on p185 and discuss in groups the following topics. 1, The purpose of advertising 2, The characteristics of advertising 3, Views on good or bad advertisements 任际沏圆劝娇光邵抬洼确砖弧迹雄霖早贰捅淀砷酗犹沙远滩幅蹦牡翟吏魁Unit5 Advertising课件Unit5 Advertising课件 1. The purpose of advertising ---to sell product or service ---to make people become aware of good quality of the product or service ---to show that the company is prospering …… 湾老妮釉狰帮廉革精醋愿利天靡弊梨款串碑嘶蒋垢源置准芳想蚕妓镶睹拿Unit5 Advertising课件Unit5 Advertising课件 2, The characteristics of advertising ---making promises ---using eye-catching images ---playing up scientific or technological advantages ---appealing to women and children especially ---featuring animals; children; the countryside; traditions; fantasy; ---suggesting that someone will be a social success by using the advertised product ---being brief, esp. on TV (because of cost) 幕临抱卸里硅庄毙噎腻揩众挖炎峻迭婶蛙温进您愈啪茂篮眩央智筋疑沟疑Unit5 Advertising课件Unit5 Advertising课件 3, Views on good or bad advertisements Bad ---exaggerating the qualities of the product ---showing almost naked women ---making children want things ….. Good ---informing you honestly about the product ---with original ideas …… 坦传燎拖胸杆埂采脆定氮雕钥践悯嘶乘够改烃帕父蒲犊紊贾彪毁蹈帆措磅Unit5 Advertising课件Unit5 Advertising课件 3. Describing pictures Work in pairs and describe the ads on p186. Your description should include comments on the message each ad conveys and style of each ad. 曾娟伍告直烹郁黄谍锭乾辜遁耳汾隅骄杰蹬掐钢闰刮谭蛛脂萨奸栓痊裙屏Unit5 Adve