某民营餐饮业管理体系改善方案（Improvement scheme of management system for private catering industry）.docVIP

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某民营餐饮业管理体系改善方案（Improvement scheme of management system for private catering industry）.doc

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某民营餐饮业管理体系改善方案（Improvement scheme of management system for private catering industry）

某民营餐饮业管理体系改善方案（Improvement scheme of management system for private catering industry） Improvement scheme of management system for private catering industry In May 30, 2005, commissioned by a catering company in Shanghai, a group of senior experts from a cooperative expert was assigned to Dongguan to diagnose and solve the current management problems of the enterprise. I. project background: The company opened in December 31, 2004, invested 20 million, operates the Japanese cuisine. Its business area is more than 9000 square meters, 52 rooms, 72 tables, can accept more than 800 people at the same time. The company has first-class decoration and hardware facilities, with better market conditions. But, is such a promising enterprises, from the opening to 2005 May, half a year, the average monthly loss of up to about 400000. By analysis, the board of directors of the company agree that the problem is not in the company, market positioning, marketing is not big enough, decided to use the brain, hire consulting firms to reposition the market management expert. After market research and screening, the enterprise has a rich experience in diagnosing and diagnosing E training network () experts. In May 30th, the E training network sent a group of experts headed by Liu Hai consultant to Dongguan. Two 、 expert diagnosis: After half a month of investigation, we found that the loss of the enterprise, the root is not fully marketing strategy mistakes, precisely, should be the absence of external business strategy and internal management, causes the enterprise marketing system and internal management problems, specifically, the enterprise has 5 main problems: 1, the lack of strong corporate culture, team combat is weak. 2, financial management confusion, high deficits. 3, incentive mechanism is inefficient, employee enthusiasm is not high. 4, departments and departments, personnel and personnel responsibilities are not clear, the Ministry of production quality analysis is not allow