浅谈通信公司营销渠道的优化管理（Discussion on optimization management of marketing channel of communication company）.doc

浅谈通信公司营销渠道的优化管理（Discussion on optimization management of marketing channel of communication company） Discussion on optimization management of marketing channel of communication company Time: 2011-04-21 15:15:22 source: Author: rank name After the product price and promotion, for the communication company, the marketing channel is difficult to imitate in a short time. For the competitive advantage, it can provide more potential than other factors. Marketing channel refers to the path that the product or service passes through the process of transfer from producer to consumer, and is formed by the link of each intermediate link. Therefore, as an important part of marketing and customer service, channel has become the key factor for telecom operators to build the core competitiveness of enterprises. Through marketing channel optimization, channel management innovation, improve service quality and level, so as to enhance the core competitiveness of enterprises. Key words: communication companies, marketing channels, optimization, core competitiveness I. Introduction In recent years, in the communications industry, companies have been competing through products, prices, promotions, and other strategies The advantage has become more and more difficult. First of all, by leading technology and innovation of the competitive products is more and more difficult, the communications industry a high degree of homogeneity of products, easy to imitate, different operators are increasingly unified in product development, gain competitive advantage through product opportunities are very slim. Secondly, with the loss of technical advantage, the price is superior, it is difficult to obtain low-cost advantages. Finally, looking for promotions to win the market, but also because it is easy to follow, short-term behavior and become vulnerable. After the product price and promotion, for the communication company, the marketing channel is difficult to imitate in a short time. For the compet