销售卖场化---化妆品专业线渠道走向（Sales, marketing --- cosmetics, professional line, channel direction）.docVIP

销售卖场化---化妆品专业线渠道走向（Sales, marketing --- cosmetics, professional line, channel direction） Lets look at a set of statistics first: 1., 50% or so enterprises annual turnover of less than one million; 2. about more than 5000 of the professional line of cosmetics enterprises, tens of thousands of brands; 3., more than 60% of enterprises for OEM production, without core technology; With the lost to describe the current cosmetics industry mentality, a little too easy, in the miss and vision between the bright future, the formation of a cognitive vacuum short, all sorts of problems then again; industry integrity is low, terminal control, channel chaos, payment, distribution difficulties are so weak enterprises are confused with the rogue, at present, the entire industry is in a state of dynamic balance before change, one side is the confusion in the enterprise, one side is struggling sales terminals, who are not also unable to break some rules of the game industry, are looking for waiting in despair. Then who will break the balance system and where is the breakthrough point? Through the dark clouds in the sky, origin of cognition, it is not difficult to find, there is only one problem, how to let consumers buy more at ease, comfortable, comfortable, this is assured through the brand concept, or other channels, toward the origin, we can decompose numerous channels, reach and occupied the minds of consumers, too as many enterprises to find lost position and shortcuts, here we divided into several aspects, such as the estimate and the bold prediction on the future level of cosmetics: Thinking about channel survival: A. marketing chain loose Refers to the professional line as the main channels of beauty salons, with less investment, low threshold, high return of the beauty salon has become one of the main choice of many female investment, lower sales skill requirements is to let a few years the development of the beauty salon is growing exponentially, the rapid development of t