销售渠道创新与掌控（Sales channel innovation and control）.docVIP

销售渠道创新与掌控（Sales channel innovation and control） Sales channel innovation and control -------------------------------------------------------------------------------- [course introduction] Sales of every enterprise is indispensable to business activities, from small to large enterprises to experience different development stage, in the face of different competitors, but also across a threshold, each process cannot do without the shadow of the evolution of sales channels. Currently on the market sales in the course of stressed channel is king, it was emphasized that terminal winning, and emphasizes the customers as the center, there are a lot of skill courses, although these are all right, but the students lack of understanding where and when and where the strategies adopted and in fact, this is the sales skills, the trunk, if the sales decision makers are too concerned about the fruit will make the sale process of the enterprise advance or lag behind into a state, this is definitely a waste. This course Chinese summary evolution of sales channels in recent years, combined with the actual case of a number of industry leading enterprises, the reasons and conditions for students to understand the change of sales channels, to understand the development of the relationship between product, channel, brand , to avoid the abuse or mechanically a pattern, in reality in the marketing management to avoid the trap of less detours. [curriculum objectives] 1, master product promotion skills and network layout principles; 2, master channel sinking, dealer distribution network construction methods and skills; 3, grasp the sub product, sub channel, sub brand operating principles; -------------------------------------------------------------------------------- Course content: The first article, layout Any enterprise will layout according to their understanding of the channels in early stages of development, the development speed of the average level of development often will far excee