麦当劳是如何成功的（How did McDonalds succeed）.docVIP

麦当劳是如何成功的（How did McDonalds succeed） In 1937, Dick Macdonald and his brother Mike Macdonald opened an automobile restaurant in eastern Losangeles. Because their hamburgers are delicious and cheap, they are popular with customers. Although each hamburger sells for only 15 cents, the annual turnover still exceeds $250 thousand. This is a considerable amount. In 1955, Crocker set up a franchise company - McDonalds Corp systems (renamed McDonalds Corp in 1960) In 1955, Crocker opened the first real McDonalds franchise in the northeastern part of Chicago. The store reflects Crockers understanding o