传统文化对消费心理的影响及营销对策（The influence of traditional culture on consumer psychology and marketing strategy）.docVIP

传统文化对消费心理的影响及营销对策（The influence of traditional culture on consumer psychology and marketing strategy） China traditional culture has a long history, its basic spirit is about moderation and ethical, good face, justice, the social effect of traditional culture on consumer culture is becoming more and more obvious, quietly become a new gimmick of consumption. Therefore, new understanding of our traditional culture, explore the new value of tradition, development of social economy and culture will play an invaluable role. And the values of traditional culture, Chinese thinking mode, life style, consumption concept also has its unique characteristics, and study of this unique Chinese is to study the influence of traditional culture on consumer psychology and behavior of people, is of great significance for Chinese enterprises to participate in international competition, make good marketing work. The influence of traditional culture on consumer psychology Chinese Chinese culture has a long history, and is now in the transition period, and makes all kinds of complicated social relations China complex mentality, it is difficult to grasp the consumer China. They may abide by the traditional, but for the sake of competing fashion; they may focus on affordable, but also for the competition and break the pale. Of course, the surface of the contradiction in the practical background might also be explained, it is with this reason, here are some characteristics associated with consumer culture. 1. Chinese doctrine emphasizes the human culture Although nuclear families, three or four generations decreased, but the traditional family ethics is still maintained, the interdependence between parent and child relationship is very obvious. Chinese family values, family attachment, family responsibility than Westerners, Chinese family is often a consumption unit. In China, consumer behavior of individual behavior and activities are often the whole family is closely related to the. So in C