回眸2006,锁定线上广告与线下广告的结点（Review 2006, lock online advertising and offline advertising nodes）.docVIP

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回眸2006,锁定线上广告与线下广告的结点（Review 2006, lock online advertising and offline advertising nodes）.doc

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回眸2006,锁定线上广告与线下广告的结点（Review 2006, lock online advertising and offline advertising nodes）

回眸2006,锁定线上广告与线下广告的结点（Review 2006, lock online advertising and offline advertising nodes） Online advertising means that an advertising agent can obtain Commission (agency fees) from the media in the form of advertising. There are four major media, television, newspapers, radio and magazines... Offline advertising means: in addition to advertising agents can obtain Commission (agent fees) online advertising outside the form of various forms of advertising. Such as promotional advertising, shopping point ads, direct mail advertising, but also includes exhibitions and launching a theme activities, as well as promotional activities. Preface In recent years, Procter Gamble benchmarking enterprise in daily chemical industry, with the increasing of CCTV, satellite TV and local TV advertising cooperation, doubled year after year of growth, but also increase the quality of advertising resources control and share efforts. According to advertising monitoring statistics, in 2002, P Gs advertising investment in CCTV was 2 times in 2001, and in 2003 it was 2 times that of 2002. In 2005, 2006 for two consecutive years won the CCTV advertisement s! Looking back, such as mobile phone and kongfuyan panda Qinchi wine, the former King lost stature, it seems only enterprise focus on online advertising or not, should be paid equal attention to online advertising and offline advertising, locked node. Kim Hee Sun shines, DHC, beautiful career In January 2005, DHC cosmetics entered the Chinese market. For more than a year, its too short for a dozen years of cosmetics, such as Shiseido, which is also from Japan, but she has achieved what she can call a proud performance. In just over a year, DHC has sold more than one hundred million.! In 2005 officially entered the China market DHC, held a press conference at the beginning of this year, has announced that its products in the China listed, DHC order hotline on average every 2 seconds into a telephone number, the DHC website is as high as 3