地方品牌生存秘笈（Local brand survival tips）.docVIP

地方品牌生存秘笈（Local brand survival tips） No matter how big or small brand brand, whether large or small battlefield, the battlefield, if the one and only, will become the winner. - national brand awareness is high, strong coverage, abundant capital, with strong market invasion ability. In the face of national strong brands such as local brands, how to survive? Survival tips: a big fish in a small pond No matter how big or small - brand, brand, whether big or small battlefield, the battlefield, if the one and only, will become the winner. - country milk is a local brand of Cangzhou, but it is facing a national competition. Because of the opponent is not only the product and brand of Cangzhou local, more powerful Wahaha and robust. What should I do? This guy Ye Maozhong and Nashville milk in the in-depth study found that in Cangzhou area, Hebei Cangzhou is one of the most serious fluorosis areas in our country, the water contains excessive fluoride, serious harm to the health of the people of the region, and the people of Cangzhou are well aware of this. So we suggest that the country launched against the effects of high fluoride country fluorine milk, the one and only the location, make country successfully. - its also crucial, the market differentiated rural folk milk is small enough to find small, Wahaha, robust this kind of person has no interest in fighting with your country, can be the king in this paradise. Rural folk milk successfully made a big fish in a small pond. Not only is the country - now is the fire in Cangzhou, the Hebei is also a famous brand. - each brand must fight the war is not the same. A big fish in a big pond is down, but after all, only a few brands that honor. If you do not fish in a big pond, then it may be a big fish in a small pond. Survival tips two: the use of historical development of emotional offensive - some of the local brand has a long history, often have feelings richly endowed by nature contact with local consumers. Like the hero of