销售经理、市场经理核心技能实战研修班（Sales Manager, marketing manager of the core skills of combat training）.docVIP

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销售经理、市场经理核心技能实战研修班（Sales Manager, marketing manager of the core skills of combat training）.doc

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销售经理、市场经理核心技能实战研修班（Sales Manager, marketing manager of the core skills of combat training）

销售经理、市场经理核心技能实战研修班（Sales Manager, marketing manager of the core skills of combat training） Sales Manager, marketing manager of the core skills of combat training The syllabus The first part: the marketing strategy of brainstorming One, 1, consumer goods, industrial products, the product is different, what is communicated 2, the direct sales model, sales channels, in different ways, how to choose 3, the mature market (products), the development of the market (products), how to cultivate 4, well-known enterprises, growth in the company, how to manage Case analysis: SIEMENSs new product promotion case Two, thinking: 1, continuously into the market there must be a good return (use of integrated resources copy) 2, in the face of competition, whether we have the opportunity to go beyond (innovation) 3, outside the box can all use (ISM) 4, the current direction is an important task, or important method (first) Three, formulate marketing strategy 1, the strategy of the faith, and experience? Method VS VS 2, how to provide information, information and intelligence 3, how to manage information, information and intelligence 4, how to develop information, information and information service strategy Case study: a case analysis of GEs strategic choice Four, thinking: 1, there are several levels of competition? The most outstanding enterprise sales is just the product? 2, the customer seems to depend on our development Not the least trace was found., super sales is not the collective wisdom 3, the market seems to be everywhere, we do not give up any person () 4, overcome the temptation to overcome difficulties and who is more difficult? Core five, marketing strategy: 1, how to find customers for the companys products 2, how to find products to customers 3, the same product in different customers (channels) in different prices, how to avoid conflict 4, the smart strategy embodied in the customer focus Six, case study: case analysis of Schneider Inc market segments 1, thinking: use