浅析产权式商铺营销模式（An analysis of the property type shops marketing mode）.docVIP

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浅析产权式商铺营销模式（An analysis of the property type shops marketing mode）.doc

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浅析产权式商铺营销模式（An analysis of the property type shops marketing mode）

浅析产权式商铺营销模式（An analysis of the property type shops marketing mode） An analysis of the property type shops marketing mode What is a property type shops Real estate developers will be the development of shopping malls, office buildings are divided into different areas and units sold, the buyer agreed, in the sale of a certain number of the real estate developers to rental agent of Fanzu by developers or entrust other Property Management Company unified management, unified management, ensure that the buyer purchase shops each year to get some income. This sales model, the market called property shops, also known as the customer service Fanzu , customer service, customer service and leaseback charter, namely, the separation of ownership and operation of real estate securitization. Property type shops have a variety of forms, including Fanzu return, lease sales, profit sharing, guaranteed dividends, but eventually, it is the first after the sale leaseback, while giving a certain proportion of the rental return way to attract buyers. The pattern of sales in the mainland of China first appeared in Hainan beginning in 90s, with the associated real estate investment boom, once launched on the unusually hot, but often because developers ultimately unfulfilled commitment, havent finished floor, he escaped and fled, led to a large number of unfinished building at the same time, resulting in a false market demand, caused the real estate bubble. In view of this, in April 2001 the Ministry of Construction promulgated the commercial housing sales management approach clearly stipulates: the real estate development enterprise shall not take back the sale or marketing in this manner to commercial housing sales; real estate development enterprise shall not take customer service customer service charter charter or disguised way of real estate sales are not completed. The essence of property type shops is a kind of marketing tactics of real estate products, because this kind of marketing