民营企业的生存之道（The survival of private enterprises）.docVIP

民营企业的生存之道（The survival of private enterprises） A high wall, Route: leading products - products - product reputation reputation The ultimate goal is to create a product brand support, or become a brand products. Although the purpose of enterprises, is also a great difference, but there is a basic path: new products - leading products - product reputation reputation. The difference is only the different enterprises reached different levels. A planned, carefully build the product, the minimum should also become the leading products of the company; if it is in the market on the outstanding performance, it will become the market leading products; if it will become prominent, influential products, and even competitors, so daunting consumers sought after products, this product is the reputation the reputation of products; products not only their outstanding performance, but also bring the reputation of all products of the enterprise; and when all products have the reputation of enterprise, so the enterprise brand is the brand value. From the routine that enterprise product planning, we should follow this path. A newly created enterprise rise, usually with a reputation for product turned out closely related. But for the birth of this product, the enterprise may have to suffer for many years. Ford has built 3 car companies, up until the launch of the T vehicle, the Ford automobile company to win the position in the automotive industry. T car is the first black reputation of Ford product, although Ford subsequently launched numerous successful vehicles, but the public unforgettable T car. Production of candy Fujian Yake food company has thousands of products, but the poor business performance. Until the planning experts planned Yake V9 was born, the enterprise began to change the pattern of. Yake V9 is the reputation of the company products. When an enterprise continuously launched reputation products, the enterprise has gained the reputation of the product. Braised beef nood