物联网环境下企业营销模式新变化的初探（On the new change of marketing mode in the environment of Internet of things）.docVIP

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物联网环境下企业营销模式新变化的初探（On the new change of marketing mode in the environment of Internet of things）.doc

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物联网环境下企业营销模式新变化的初探（On the new change of marketing mode in the environment of Internet of things）

物联网环境下企业营销模式新变化的初探（On the new change of marketing mode in the environment of Internet of things） On the new change of marketing mode in the environment of Internet of things At present, the comprehensive construction and the promotion of the Internet of things by many countries put on the schedule, as many countries out of the economic swamp choice, Japan and South Korea based on the Internet of things U society strategy, European networking action plan and the smart grid, wisdom of the earth and other programs have been introduced. At the beginning of 2009, President Obama took office, the new energy and IOT as two arms of the U.S. economic recovery, IBM first proposed the concept of the wisdom of the earth. In November 2009, the State Council officially approved the construction of China agreed to Wuxi national innovation demonstration zone of sensor network, as of the end of 2011, Wuxi demonstration area networking core enterprises reached 361, networking application demonstration project has reached 125. Networking and related industry output value reached 79 billion 600 million. As of now, Tsinghua University, Jiaotong University and other 17 well-known universities have set up networking research center in Wuxi; China Mobile, China Telecom, national grid, Chinese Aerospace Science and Technology Corporation, China Electronics Technology Group and other central enterprises have dozens of construction investment in Wuxi R D base; Lenovo Group, ZTE group, sense group and many other local. In the rapid rise of enterprise R D center in Wuxi. First, the Internet of things: lead the wisdom of life The concept of things is based on Internet concept, the extension and expansion of the client to any goods and articles, a network of concepts for information exchange and communication. It is the premise to realize the perception, people and people, people and things and things and fully interconnected, through radio frequency identification (RFID), infrared sensors, GPS