消费观初探（Concept of consumption）.docVIP

消费观初探（Concept of consumption） The investigation of the values of Contemporary College Students Zheng Weidong Department of East China University of politics and society [Abstract] in general, contemporary college students life style and values of college students is healthy, but also generally existence value confusion problems; on the surface is very strong purpose of learning is a considerable degree of blindness in employment outlook by father occupation type influence, between urban and rural areas and size city students in employment structural differences significantly; studentsconsumption stratification is obvious in Colleges and universities; students for the city especially metropolis students for marriage are more open to students for the city; especially metropolis students pay more attention to friends and playmates, students for small and medium-sized city or rural students a more important function in the exchange of information on a friend. [Key words] way of life values of Contemporary College Students Values are held by people on how to distinguish between right and wrong, good and bad, against his will or thedesirable idea, it was decided that people the goals and ideals of universal and abstract ideas. The relationship between values and human behavior is a two-way interactive relationship, value concept determines peoples behavior, is a guide for all actions, peoples behavior is therefore endowed with significance. The purpose of this study is to grasp the latest developments and the way of life values of college students, to explore the formation mechanism of College Students values, provide reference for strengthening and improving moral education in Colleges and universities. A study on design and research object (a) the contents of investigation and sampling This study is a random questionnaire, the research includes the study view, employment outlook, outlook, friendship and love view, consumption concept, consumption of college students str