社区营销实践心得（Community marketing experience）.docVIP

社区营销实践心得（Community marketing experience） With the intensive marketing promotion, marketing has been involved in every corner of the society, community marketing as a closed marketing channels, many manufacturers become a hotly contested spot. Because community consumer groups are relatively stable customer base, easy to grasp the characteristics and development of consumer groups, targeted to precision marketing. In contrast, targeted marketing because of the factory resources relative maximum utility. The operation of S company of tea beverage products in the community, through the movie plot in the summer campaign, took the opportunity to promote products and activities of community residents from now on some details to share with you. 1, to the community investigation, the establishment of community archives on the district in-depth investigation is the first step to carry out community marketing, we must first master the small population size, age structure, cultural level of the residents, residents habits and areas of the geographical conditions and other information, which is essential in the formulation of the marketing mix when we. The marketing theme, the demands of the now real estate developers in the beginning of the design on the basis of income, age and education and other dimensions of market segmentation, customer positioning is very accurate, personalized to the real estate around specific consumer groups, the so-called Like attracts like., so now the Birds of a feather flock together., community residents are subordinate to a certain related groups there is a strong community, forming a sub cultural atmosphere, especially in the modern concept of individuation, community, this culture has a profound impact on consumer behavior. In general, the older (40-50 years old) people of self education, entertainment and other interested in advertising is not interested; and the young (30 years old) residents love new products, such as advertising products,