美国企业文化的新载体（The new carrier of American corporate culture）.docVIP

美国企业文化的新载体（The new carrier of American corporate culture） The [US] Ai Rui Lin / Liang Shuiyuan Clark. In recent years, there have been some American companies use various media to tell the story of the way, promote the spirit of enterprise, enhance the cohesion of the enterprise. Smart entrepreneurs are very clear: the spiritual world of staff employees in addition to the enterprise operation terms, the lofty sense of mission, but also need to have strong spiritual prop. In order to make people better understand and appreciate the company adhere to the corporate culture belief, they must keep them as much as possible to understand the formation process of the key figures, each stage in the process of enterprise development and enterprise value conception of history. Therefore, some entrepreneurs through storytelling, regular activities, praise and memories of enterprise culture, together to exchange experience and experience, learn a hero, see action, touching stories emerge in an endless stream, inspired a generation of the company later. Because everyone around me in the story than the stereotype of those facts and figures more susceptible people boring. Harvard Business Review senior editor BronwynFryer said, there are two ways to persuade people: one is the enterprise management was used to. Now use this old way is obviously not very effective, because alone is difficult to convince the people. Another way is to use a vivid and concise story, story like glue, the staff and the enterprise culture together. Some social scientists say that mankind is spreading machine story, many human history is to rely on the legend handed down from generation to generation. The doctor of philosophy, folklorist KarenDietz said: in the tribe era, the storyteller for the record and history plays a key role. The narrators responsibility is to retain a vivid story of tribal development, that is the core and soul of traditional cultural heritage. These legends, established the positio