北京Internet技术研究所的营销 42页.pptVIP

Marketing on the Internet”Beijing Institute of Technology Lecture 3: eMarketing (2) By Clare Sham Email: sclare@ We’ll cover … Why online ad so attractive Forms of internet ad Scope of Targeting What is Rich media Ad inventory… eCouponing / ePromotion / Loyalty Program Viral Marketing Online Advertising -  Why it is attractive to Advertisers Best tool to track users Collect transactional data on users Targeting Behavior tracking user profiling Provide direct quantifiable link between advertising sales Interactivity Cost-Efficiency Vast user base More Measurable Accou