快消品酒店渠道运做精解（FMCG channel hotel operation.）.docVIP

快消品酒店渠道运做精解（FMCG channel hotel operation.） FMCG channel hotel operation. Hotel channel is the most effective place to realize the communication between products and consumers, and occupies the commanding position of the sale of fast-moving consumer goods. Core Hotel is a concentrated place for high-end consumer groups and consumer opinion leaders in every regional market. Launching small market of Core Hotel will play a very good role in promoting the market launch of the whole regional market. Hotels are the most closed channels for consumers to minimize the price of their products. They are the only place where sales and consumption are integrated. The hotel channel mainly adopts the terminal based market operation mode. With the development of catering industry and the rise of modern retail channels, the operation of Moderno Hotel channel is becoming more and more difficult. With the improvement of peoples consumption level, the trend of eating habits changing from household consumption to restaurant consumption is becoming more and more obvious. Coupled with the special features of food and beverage channels and consumption characteristics, making it increasingly become the wine and beverage manufacturers to do the market. The following seven parts of the hotel channel operations detailed analysis. I. functions and characteristics of hotel channels As the window of FMCG sales, the hotel channel has the following five functions and characteristics: 1., hotel channel is the most effective place to realize the communication between products and consumers. Compared with open-air tasting in the street or community, the unique consumption environment can provide the most sufficient and effective communication for the products and consumers. Good products are mostly drunk by the hotel.. A beverage or beverage product with a capacity of about 500ml in a single bottle or single package, If you want to sell the terminal in the prefecture level market, do more than 20 yuan