战略意图从头脑到心脏（Strategic intent from the head to the heart）.docVIP

战略意图从头脑到心脏（Strategic intent from the head to the heart） In recent years, the strategic management of enterprises has become the hot topic, the Balanced Scorecard as a strategic management tool card overnight in various types of enterprises in popular spread, has become the bottleneck of enterprise management to solve the open sesame spell. However, when the business really started to implement the balanced scorecard will find difficulties. There are a lot of enterprises in the promotion of the balanced scorecard is not the problem but also will fall into a new smoothly done or easily solved, mud, in a nice hobble. A lot of people issued such a question: is this western tool really in China actually, a little further analysis The climate does not suit one.? You can see some problems in the tool itself, and in the use of tools for environmental conditions; not in the use of tools, and use tools before. Using the Balanced Scorecard as the representative of the strategic management tool has a premise, that is the first to have a strategic. If there is no strategy, or the empty slogan as a strategic tool, again good also useless. The enterprise must have a strategic analysis and design, to talk about strategy implementation and strategic evaluation, we have a strategy, can we talk about strategic management. Strategy (Strategy) originated in the military concept, modern strategy, connotation and extension are gradually expanding, each extends to the field of politics and economy, refers to the command of the overall situation of the trend of development direction. In this regard, Prahalad and Hamel proposed a new term strategic intent (Strategic Intent), very vividly illustrates the meaning of strategy in enterprises. Hamel and Prahalad believes that strategic intent is an ambition, a dream, a non fiction. It is the will of the power companies, to stimulate business vitality and enthusiasm, to create and promote enterprise intelligence, to guide the future of the enterpr