报纸分类广告的现状与展望（Present situation and Prospect of classified advertisements in newspapers）.docVIP

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报纸分类广告的现状与展望（Present situation and Prospect of classified advertisements in newspapers）.doc

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报纸分类广告的现状与展望（Present situation and Prospect of classified advertisements in newspapers）

报纸分类广告的现状与展望（Present situation and Prospect of classified advertisements in newspapers） The media in the media: status quo and Prospect of classified advertisements in newspapers Date: 2009-1-12 14:59:20 source: media in the media the author: Under the condition of market economy, advertising revenue is an important economic source, so most of the newspaper, the advertising business is a very important link for a newspaper. Generally speaking, the newspaper advertisements can be divided into industrial and commercial advertising and classified ads, most of the newspaper on the two kinds of advertising business adopt different policies, this paper briefly analyzes the operating characteristics of the newspaper classified ads in China as well as the classified ads Development Status and prospects of development of Chinas newspaper classified ads make outlook. Classified ads: an important source of newspaper advertising revenue The newspaper classified ads generally refers to non industrial and commercial advertisements are relatively fixed in position, small size, in most cases the get together, and by industry, in order to facilitate the readers to find. Classified advertising has the characteristics of short length, low cost and convenience, due to the development of classified ads on foreign media earlier, the development is relatively mature. According to the statistics in 1998 the United States media strength, the newspaper classified advertising area accounts for more than 50% of the total area of newspaper advertising, newspaper advertising revenue accounts for about 40% of total revenue, while the average American newspaper advertising revenue for the newspaper all about 75% of revenue, 30% of total revenue in the newspaper visible from classified ads on the newspaper operators and this is a source of funds can not be ignored. According to the Newspaper Association of America (NAA) 2000 annual report shows that 55% of adults in the United States classified ads