旅游景区差异化营销策略分析（Analysis of tourism scenic spot the difference marketing strategy）.docVIP

旅游景区差异化营销策略分析（Analysis of tourism scenic spot the difference marketing strategy） Analysis of differentiated marketing strategy in scenic spots Abstract: in recent years, with the improvement of peoples living standards, tourism competition is more intense, how to do tourism can let more tourists become now many scenic spots should pay attention to things, the actual condition of our country based on the domestic, from the cultural, catering, service, public relations communication and other aspects of the scenic spot marketing made difference analysis of alienation. Key words: differentiated marketing; tourist attractions; cultural service marketing; catering public relations I. Introduction In recent years, the living standard of our people has gradually improved with the development of economy, and the proportion of tourism expenditure in total expenditure has increased considerably. As tourism becomes popular, the inevitable competition is becoming more and more intense in the tourism industry. In addition, Chinas accession to the World Trade Organization has made many foreign tourism enterprises enter and compete for this increasingly popular cake. Because of the high and low quality of tourism products in China, coupled with Chinas tourism industry is still in the initial stage compared with the foreign tourism industry is not mature yet. In the tourism industry, the voice of building brands has also risen. This article carries on the analysis from the establishment of tourism brand perspective, trying to avoid the tourism of the red sea battles, better development in the implementation of brand management of the tourism industry in the blue ocean, the development of Chinas tourism industry is to promote the role of. Because only the implementation of brand strategy of tourism products, in order to make a higher market competitiveness of domestic tourism products, and as a platform to develop foreign tourism market, so the comprehensive development of Chinas to