打造视觉冲击力迎接情绪消费时代的到来（To create a visual impact to meet the emotional consumption era）.doc

打造视觉冲击力迎接情绪消费时代的到来（To create a visual impact to meet the emotional consumption era） With the diversification of consumer lifestyles, clothing sales have shifted from single product sales to sales of lifestyle concepts. The famous American business consultant, MichaelJ.Silverstein, has mentioned an interesting consumption phenomenon in his best-selling book Trading up, which is the era of emotional consumption. In this era of emotional consumption, store display if you can give consumers a unique visual impression, seize the eye of consumers, to some extent, you can successfully capture the money bag of consumers. Therefore, as the leading clothing store, set the corresponding background includes all the visual elements of the store design, decoration, window, display, model, backplane, props, light, POP advertising, product brochures, trademarks and signs and other retail outlets, to create an impact sales atmosphere, to attract customers into the store will succeed half. Silence can not be ignored, spokesmen - props The props used to display and sell goods play an important role in creating the atmosphere in a shop. The collocation of clothing and props, the reasonable use of accessories and props will make the styles and themes more intuitive, so that the display in the shop will be more in line with the visual sense of beauty. The main items in the clothing display include the clothes rack, the lamp, the display platform, the counter, the locker room, the rest chair, the brand sample, the model and so on. Specially designed shopping props are the main difference between brand clothing and ordinary clothing sales, and they are the main means of brand clothing to reflect brand style. From different regions, shopping in the shopping mall brand clothing agents, often based on the brand image of the store to choose the brand agent target. Props of choice must be based on the brand positioning and brand style this season to introduce the theme of terminal image design