抚慰消费者（Consumer comfort）.doc

抚慰消费者（Consumer comfort） The topic of this article is how American companies approached the average American consumer in an anxiety situation. Whos that strange looking guy with a bag on his back? Do I have enough money to fill the car this week? Hows my stock? Is this companys phone number true? Did you hear that David lost his job? How much carbohydrates do you have in that beer? In this restless era, the average American consumers are surrounded by too much information, are likely to be of satirist Tom Lear described that: like a Christian Scientist suffering from appendicitis. People are not just anxious, they are already trapped. There seems to be a whole bunch of bad things, says Lawrence Flanner Gan, deputy general manager and chief marketing officer at Master Card Inc. We live in what is known as the age of fun, which allows us to consider how we should react to an uncertain environment. In such a restless and realistic world, how should marketers relieve the minds of consumers? Feeling upset in your customers, you should show them that you value, said Shawn Fanning, he is the semiconductor and electronic component distributors of electronic marketing group, senior vice president of global marketing and communication. In other words, it is to convince customers that your company will always be there for them when they need it. As a marketing person, I pay attention to all sorts of emotions - restlessness, uncertainty, anxiety, depression and anxiety. If you want to reconcile these feelings, you have to look at them from a different market orientation, says Sean Fanning. I think, marketing is nothing more than understanding the needs, and touch, infection, consumer sentiment. Of course, the task of marketing has never really changed. You have to tell consumers that you have what they need. But now, no matter what you sell, you have to give the customer something that is hard to get from the goods or services, that is, the sense of stability in this unstable so