药品冲量（Drug impulse）.docVIP

药品冲量（Drug impulse） Drugs at the end of the year impulse Nearly a year, and to a year impulse, one year work will harvest. The new year is a good day, old people are waiting for a year, all the money in his pocket to take out warm, in celebration of the festival. As a result, all busy at the end of impulse to exhaust all the skills, or discounts, or buy gifts, or special offer, BianZhaoFa to get money from peoples pockets to dig out some more. But medicine is a special commodity, has its own special sales curve, can not be called who, thirty of the year to buy a lot of drugs, spare it, how bad it is. But is it possible that the medicine will not be able to keep up with the Spring Festival? Not really. Because the drugs reach the payment businesses and performance assessment work is completed at the end of the year, the same point and consumer goods companies. Therefore, although by the end of next year, how to wrap up how to cloth, each has its own style, not the same, but at the end of the year, while the business customers generously when pressure the goods, the common theme is the pharmaceutical companies and consumer goods companies (Note: This article only takes new drugs as an example, the operation content is not suitable for generic drugs). Consumer goods are products will be dispersed in the terminal, finally to the pressure of the hands of customers, while customers come to their senses, found himself buying things mostly used, but Im sorry, the goods sold are not returnable. In contrast, the product characteristics of new drugs based on drug pharmaceutical companies can only be pressed to the channel. So, how can we make the channel interested in pressing goods? After pressing the goods, how to make the channel digest products? We must adopt the strategy of two-way simultaneous development, which is driven by policy and digested by activity. Drive a pull, drive effective and pull strong, in order to both high sales, but also strengthen the confidence of th