重塑品牌 吉利精耕帝豪（Brand Geely Dorsett jinggeng）.docVIP

重塑品牌 吉利精耕帝豪（Brand Geely Dorsett jinggeng） Facing the fierce market competition in 2011, Geely will have a major change in the marketing strategy this year. The brand should not only revolutionize the channel, but also change the dealers management style. The general manager, vice president of Geely sales company Liu Jinliang pointed out that in the face of inflation, rising oil prices, many factors limit licensing system blocking, joint venture prices dropping and joint venture brands, Geely to change the channel innovation revolution, brand marketing, proposed the transformation from price oriented to customer value oriented . Insist on playing the value of war, war service, and strive to achieve annual sales of 490 thousand units, to promote the strategic transformation of Geely to push. Imperial brand will become the important support of Geely brand, to enter the high-end market. EC7 received five-star security certification The afternoon of March 8th, Geely Technology Center collision test indoor, more than 150 media witnessed this scene: an imperial EC7-RV with speed of nearly 60 kilometers per hour into obstacles, loud noise after the car damage to the front, but the cockpit door intact, can be smoothly opened. In this field the imperial EC7 five-star safety analysis will be held at the same time, Geely Automobile Safety Technology test room also announced the listing. In 2009, Geely panda became the first five star A00 class car in the history of C-NCAP with a score of 45.3 points. A year later, in 2010 fourth batch of type C-NCAP evaluation results released by the C-NCAP, imperial EC7 with a score of 46.8 star safety identification, and became by far the highest score of Chinas own brand in the C-NCAP crash test of the vehicle. C-NCAP is composed of China automotive technology and Research Center in accordance with the method of more stringent national regulations on sales in the market of vehicle collision safety performance test, score and division star, w