技术创新左右电动车营销手段转变管理（Technological innovation, electric vehicle, marketing means, change management）.doc

技术创新左右电动车营销手段转变管理（Technological innovation, electric vehicle, marketing means, change management） Answer the Southern rural newspaper reporter asked Southern rural newspaper: We recently received some consumers said that the electric bicycle enterprises Three Guarantees service can not be fulfilled complaints, how do you look at the electric bicycle enterprises three packs service? In Puritanism: electric bicycle enterprises three pack service can not be cashed, resulting in customer service service has many problems, this phenomenon in this year as consumption and peoples livelihood as the theme of the 315 period of a complaint hot around, it also makes the electric bicycle high hopes in the development of slightly not harmonious. From the rest of the Consumers Association statistics and market survey, maintenance personnel do not have professional knowledge, professional maintenance maintenance testing equipment is not perfect, the three period is too short to repair consumers need to pay out of pocket, into the main problems existing customer service service. The state has no definite provision for the Three Guarantees after the sale of electric bicycles, and more than the provisions of bicycles are the main reasons for many problems of after-sales service of electric bicycle enterprises, which have also been recognized by the industry. The lack of national customer service three pack, caused by the inter enterprise Three Guarantees lack of different degrees of loss or execution, in the customer service service in all kinds of enterprises, implementation of the three firms to set their own standards, measures, three standards are not unified, which belongs to the scope of three parts package completely by the manufacturers say, so that consumers can not safeguard their legitimate rights and interests. In addition, I think the existence of the electric bicycle industry, this phenomenon is also hidden for the following two reasons. First of all, the lack of technic