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无声推销员陈列与服饰搭配新技巧(Silent salesman new skills for displaying and matching clothes)
无声推销员陈列与服饰搭配新技巧(Silent salesman new skills for displaying and matching clothes)
Dress collocation technique:
First, to understand the Brand Company culture and the design concept of this season clothes
We must first understand the brand positioning, understand this seasons design concept, understand the characteristics of the brand audience, according to the brand positioning, design concept and audience characteristics choose the most representative clothing collocation, dignified, elegant, rigorous, communication style, noble? Is it sexy or casual? Because of the difference in brand style, public brand and luxury brand have obvious differences on display. Your window display and window dressing match convey the brand image.
As a global luxury brand LV (LV), whether LV himself or the familys descendants, even every LV employee must first understand the LV (LV) brand history, spirit and culture, as the window display the most direct expression of brand culture is the way through the clothing collocation, window spread. A profound understanding of the essence of the service brand is the basis for a high-end display to achieve efficient and high-speed work.
The window is delicate, simple, stable and lively, with a small area of the rose red, with gorgeous sexy female composed the theme for accessories, accessories and clothing collocation, two models of clothing similar in style, but in the fabric, color and model attitude of the difference, the details of the picture overall, convey the rich brand clothing, unity.
In determining the brand culture to be conveyed, the choice of suitable clothing, to determine the main colors, pictures, and strive to achieve a unified whole, it has become a matter of course.
The color is a shortcut to achieve fast collocation, determine the main tone of a display design theme to cut the Gordian knot, the other is to comply with the law of color collocation principle and produce echo. Italy Temple class fashion brand GUCCI is famous for
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