案例分析步骤（Case analysis procedure）.doc

案例分析步骤（Case analysis procedure） Case analysis procedure: 1. What is the question of analysis?. Read the text carefully! Seek answers from the original! 2, what should theory be?. It is a necessary step to retell the relevant theory in terms of the question of the theory! 3, solutions. Theoretically, is there any way to solve the problem?. Case study questions can be used as clues to the analysis. 1, airline case Case description Airline maintenance department of the evaluation standard to maintenance budget completion as the evaluation basis, annual maintenance budget of 800 thousand, annual maintenance costs less than 800 thousand reward, more than 800 thousand, giving bonuses punishment. Is this assessment method reasonable? Once the plane landed in Wuhan, the maintenance department personnel to check the aircraft fault in Wuhan, the existing staff can not solve the fault, the maintenance department can solve the problem of personnel were sent to Jiangxi, the manager has the power to order the maintenance staff in Jiangxi to return to Wuhan, but if Jiangxis maintenance personnel to return to the Wuhan airport on the night to troubleshooting. Not to return to Jiangxi, facing the problem is: in Jiangxi, a late fee is 500 yuan (500 yuan deducted from the maintenance budget), Wuhan aircraft can take off the cost of one day is 2-3 million (normal fees paid by the airlines), how to solve the problem? Airline problem analysis In order to save 500 yuan, the maintenance department has caused the airlines to suffer 2-3 losses. The cause of the problem is that: 1. professional ethics 2., the assessment index is not perfect 3. incentive policies 4. information asymmetry (Communication) Airline problem solving method 1. right of collection (control) 2. speed, quality and quantity as criteria for evaluation 3., incentive policies and evaluation standards linked 2, advertising company case Case description An advertising company, established in 92 years, was originally an organi