民营医院提升门诊量的方法与策略（Methods and strategies for improving outpatient volume in private hospitals）.docVIP

民营医院提升门诊量的方法与策略（Methods and strategies for improving outpatient volume in private hospitals） Methods and strategies for improving outpatient volume in private hospitals The goal of medical market is a huge market, any hospital can not meet all the needs of the market, with the change of medical market, many hospitals are often unable to meet the same disease with different needs, such as: even if suffering from the same disease, and the disease is similar between patients of different needs there is still a big difference. For example: some patients want to get thoroughly, and some just want to control your symptoms, some love love some traditional Chinese medicine treatment, surgical treatment, so large in general hospital for specialist hospital medical limitations, started new pattern of change. However, many hospitals still suffer from headaches. Why has the hospital been operating for a long time and the volume of outpatient visits is still not high?! In order to improve the quantity of outpatient service, it is also the problem of marketing and management! As a new hospital form, its marketing strategy is mainly from the following two aspects: The first stage: small diseases do popularity, serious illness species do benefit. The medical truth that prevailed in the medical profession first originated from the 28 law. The famous 80 / 20 rule says that 20% of the top 80% have created 80% of the hospitals profits, and a considerable portion of the profits have been lost to doctors at the bottom. Because each patient is not necessarily able to bring profits to the hospital, and some patients to the hospital is a loss. Such as facial features, pediatrics, Department of traditional Chinese medicine and so on. Although the majority of patients profits less or no profit, but also can enhance the hospitals popularity, increase market share, is helpful to improve patients trust in the hospital, to expand the popularity of the hospital, and can cause increased hospital in