pc的服务体系（PCs service system）.doc

pc的服务体系（PCs service system） Teaching cases of enterprise management in China -- partner selection of IBM China PC service system 1, what is the role of services in the whole value chain and in the competitive industry? Answer: we want to gain advantage in the competition in the industry, we must step more than others, and this step is more reflected in the service. Enterprise competition has experienced five stages: product competition, quality competition, price competition, brand competition and service competition. Today in twenty-first Century, the essence of enterprise competition is the competition between brand and service. If enterprises want to gain market advantage in the industry and obtain more market share, they must pay more attention to the role and status of service. We establish a sense of service, improve service quality, improve the quality of service to consumers. From an industrial point of view, a whole value chain is made up of product design, production, sales and after-sales service. Services play an important role at the end of the value chain. The conversion of commodity value and use value is accomplished by the transit of service. Quality services will continue and extend the entire value chain. That quality service can bring economic value, is the enterprise in the competition in talent shows itself, to achieve product sales, to complete the enterprise profit targets, increase capital accumulation, so that enterprises have the motivation and ability to continue the process of product. Similarly, with the implementation of quality service and brand strategy for the enterprise fully support, through service, enterprises can understand the needs of consumers timely and accurately, grasp the market dynamic, so that you can consciously, to re adjust the product strategy, the extension of value chain. Thirdly, the role of services in the industry competition lies in: service can improve and broaden the channels of enterprises, and promote the