三家电器企业的促销案例点评（Promotion case review of three electrical appliance enterprises）.docVIP

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三家电器企业的促销案例点评（Promotion case review of three electrical appliance enterprises）.doc

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三家电器企业的促销案例点评（Promotion case review of three electrical appliance enterprises）

三家电器企业的促销案例点评（Promotion case review of three electrical appliance enterprises） Editors note: The home appliance industry can become the market the most intense field of competition, although the enterprise in the market ups and downs struggling for many years, this should be good at marketing, but the marketing behavior of simple promotion and low price strategy is still plagued by household electrical appliance enterprises. The introduction of advanced marketing concepts has become an urgent problem for many enterprises. Therefore, we choose the market behavior of three firms recently as a case, hope that through the analysis of experts commented on the enterprise marketing market gains and losses, so as to give more household electrical appliance enterprises in the marketing strategy of the new enlightenment. First, TCL teamed up with McDonalds. Starting in May 23rd, TCL, the more than 500 largest screen TV set of the famous home appliance manufacturer, will be stationed in the McDonalds Restaurant of the world famous fast-food chain. This kind of cooperation between companies with completely different fields has set off a new upsurge in the sports marketing heat wave in the last week before the world cup. TCL and McDonalds also announced that in May 22, 2002 to June 30th in 40 days, TCL and McDonalds will to win the common interpretation of the promotion strategy; TCL 29, 34 TV and the latest projection screen 500 color TV sets, placed in China, 500 McDonalds restaurants, for consumers to broadcast the world cup tournament. All McDonalds restaurants in China have also opened TCL McDonalds World Cup Watch club area. During the world cup, the McDonalds restaurant will also hold a large World Cup guessing games, the strength of the TCL will provide TCL TCL HID ace 29TV, TCL DVD, a flying machine, TCL repeater, all prizes. In addition, nationwide TCL product sales point, TCL also distributed 10 yuan McDonald (15 yuan original price) coupons. With this coupon, consume