从营销看湖南it业现状（The status quo of Hunan IT industry from marketing）.doc

从营销看湖南it业现状（The status quo of Hunan IT industry from marketing） Mention the IT industry in Hunan, the computer market in Changsha, the industry is good, general consumers whether or not, will always mention several computer stores and Chaoyang road. Now, several new stores have entered, telling people that the IT industry in Changsha is thriving. The IT industry in Changsha is constantly improving and moving forward. But the competition is equally fierce. The IT industry enterprises in the fight at outrance competition rules, speak. This competition has abandoned cooperation, abandoned common development, only competition. In such an environment, competitors can use whatever means, and have deviated from morality and morality. Are we going to use the third eye to compete with cats and cats?. There was an IT vendor Marketing Manager at a media conference, our company is state-owned enterprises do not loan, our company is going to market, only in the election where listed only; core competence is the channel of our company, especially our Hunan sales channels will be the core competence our companys new product launch; I have to find a new distributor, the old channel should be eliminated. We dont talk about the logical relationship between his loan and the financing of the listing; dont analyze his purpose; just talk about the IT marketing environment in Changsha. Hunan IT industry is a marketing industry with Changsha as the center and IT as the leading place. And in Hunan IT market, mainly around the IT stores, dealers, retailers, a few cars, a few people logistics company, which constitutes the Hunan IT industry marketing chain. This chain is only the chain of marketing channels. There is no R D organization, no assembly manufacturers, no parts suppliers, only the dominant IT stores and thousands of dealers, retailers. Hunans IT industry, therefore, can only be based on IT stores as the leading marketing industry. Here is dominated by stores, and dealers and reta