众说纷纭冰箱下管理乡迎来又一春（Opinions vary under the refrigerator, the management of the township ushered in another spring.）.doc

众说纷纭冰箱下管理乡迎来又一春（Opinions vary under the refrigerator, the management of the township ushered in another spring.） Since the first half of 2011, home appliances to the countryside, refrigerator channel distribution fell into a state of malaise, many on the refrigerator to the countryside can go far discussion. Did the fridge go to the end of the countryside? Sales data from the market feedback, a quarter of home appliances, Haier refrigerator brand Soye is still in the top row. And many refrigerator enterprises did appear weak sales situation. Shanghai best strategy brand marketing planning agencies believe that appliances to the countryside refrigerator industry after three years of rapid development, has now entered the shuffle stage. The concept of rural consumer consumption is becoming more and more brand. Many small and medium-sized refrigerator enterprises will be eliminated by market if they do not carry out brand innovation and simply use low-priced and low-quality marketing tools. In other words, the refrigerator to the countryside at present is only a finishing stage, according to the rural market consumption potential, not to the end. How should the small and medium-sized refrigerator enterprises innovate their brands? Perhaps the successful experience of Soye brand is worth learning. In three or four the market benchmark brand sauey brand, brand innovation at the same time, also focus on product innovation. Catering to the needs of rural consumers, an art refrigerator has been developed. With the traditional vulgar in the limelight marketplace panel, Soye refrigerator is a little more elegance and charm. Under the cloth screen, showing off the lights, more elegant, craft 3D and stereoscopic lining connotation of the art of fashion sauey. The refrigerator in the booth wrong, like a very pretty and charming, a tall intellectual beauty and charm. Dragon, Ya Jue, bearing elegant Prince and Aksoy refrigerator series many beautiful and elegant temperament comple