发现海尔公开的秘密（Discover Haiers open secrets）.docVIP

发现海尔公开的秘密（Discover Haiers open secrets） The e-books you read are from the University wiki Download Center, /down/. This e-book is for your readers reference only. Please delete it after reading. Copyright is to the original author. More wonderful books are in ====================================================================== Discover Haiers open secrets Zhang Ruimin said: Haiers success secret is the fastest way to innovation to meet the individual needs. Lan Liu People seem to know a lot about Zhang Ruimin and Haier. From the refrigerator to the development of washing machines, from ramp theory to market chains, from OEC to SBU, Haiers every move, the business community familiar. However, when we interviewed Haier and Zhang Ruimin with customer relationship management as a breakthrough point, we accidentally discovered Haiers open secret. Say open, because Haiers customer relationship management success has been recognized, is 2002 Chinas best CRM implementation one of the top ten enterprises. Secret, because Haier said, not specifically on the topic of the interview with Zhang Ruimin; Haier is responsible for customer relationship management, vice president Zhou Yunjie also quite excited to ask world managers magazine: think of how to customer relationship management interview? Zhang Ruimin, chairman and CEO of Haier group, accepted an exclusive interview with the editor in chief of the magazine, analyzing Haiers customer relationship management and the role of the secret core ---CEO. Users, customers, CEO CEO is the person that guides the direction of the enterprise. What guides the direction of the CEO? If you were asked to make a list or key words, which factors do you think will affect your grasp of the company? I think the most important first is the user; second is the staff; as a listed company, there is another shareholder. Their demands are entirely different. Users demand quality and inexpensive products, the better your quality, the lower the price