酒类企业如何玩产品概念（How to play the concept of product liquor enterprises）.docVIP

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酒类企业如何玩产品概念（How to play the concept of product liquor enterprises）.doc

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酒类企业如何玩产品概念（How to play the concept of product liquor enterprises）

酒类企业如何玩产品概念（How to play the concept of product liquor enterprises） Marketing guru Philip Kotler in his classic works marketing introduction pointed out that the new product failure rate as high as 80%. New product failure each have their own reasons, and the success of the product are common: new product the first big success factors is the one and only good products, good quality, which is characteristic of the new, high value products. Another key success factors are: to define clear product concept of priority to the development of new products. According to the concept of products, enterprises can carefully define before development and valuation of target market, product demand and interest. In todays era of attention economy, the concept of marketing by favored brands. The concept can be personalized information, the single most important to consumers in the brand, can get the most attention in the shortest time of convergence, realize the maximization of brand benefit. The concept of marketing is also a lot of small and medium-sized enterprises breakthrough one strategy development bottleneck, Jones winning, is to break the oligopoly industry giant group of powerful killer. But the real operation of the market, but there are many misunderstandings and disadvantages as follows this concept of operation, aiming at the problem of the marketing concept of wine here, hope for the majority of wine enterprises, especially small and medium enterprises to provide wine concept marketing strategies based on. The value of one, the concept of marketing of Liquor Enterprises Liquor sales of products in the product function value at the same time, more important is the sale of a consumer emotional value, but we can also find the one more important aspect, that is the strength of the same degree of personalization, Wuliangye and Erguotou may have many consumers difficult to distinguish in the absence of packaging, but why the packaging can be realized after hundreds of times