四种品牌模型（Four brand model）.docVIP

四种品牌模型（Four brand model） This year the most news I think are related to food, clenbuterol, toxic Steamed Buns, drainage oil, plasticizer, before adding melamine, the food industry in this year should be the most miserable year! In a diatribe of national protest, eventually we put the lock for China food enterprises greatly bad conscience. In the peoples livelihood is the leading foundation industry has become a high-risk industries. Chinese food industry entrepreneurs have a false alarm in a constant state of anxiety. The food industry has Chinese vulnerable! Profits are to blame! Dont China food companies are really collective moral landslide? I believe that the fundamental problem is not moral, but profit. Poor and wicked the description is very suitable for China food enterprises. The fundamental problem is because no leads do not already have a principle of food enterprises moral decline. Chinese food safety problems after all only two words: profit, an enterprise must obtain certain profit to survive, and profit only two kinds, one is the frequency, which is what we call puerile; another is high margin. When a brand cannot maintain high margin, it must be realized by puerile, when an enterprise is unable to maintain high profit margins, and does not have the ability to make their own puerile, it is easy to poor students, they must be evil from the cost in the pull out of profits out. In addition to the lower limit of the moral enterprise is low, it is easy to get to rush into danger. Marx said, the capitalists in order to profits, will put the rope to the hanged himself. Moreover, such as the current capitalist, China food enterprises rush into danger almost become behoove. Those food companies in order to profit and the grave is not surprising at all. Drainage oil, melamine, clenbuterol, toxic Steamed Buns, plasticizer, and even toxic milk powder, I do not think a business is a monstrous class hatred with consumers, so they only do so nasty things, all with th