大客户组织管理与企业组织结构的匹配（Large customers, organizational management and organizational structure of enterprises）.docVIP

下载本文档

4
0
约1.73万字
约 12页
2017-08-21 发布于河南
举报
版权申诉

大客户组织管理与企业组织结构的匹配（Large customers, organizational management and organizational structure of enterprises）.doc

1、本文档共12页，可阅读全部内容。
2、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。
3、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
5、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
6、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
7、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
8、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

大客户组织管理与企业组织结构的匹配（Large customers, organizational management and organizational structure of enterprises）

大客户组织管理与企业组织结构的匹配（Large customers, organizational management and organizational structure of enterprises） V in the global competitive market environment, with the customer demand for personalized, diversified demand and improve the level of enterprise, Chinese to terminal thrust on price competition, the core means of homogenization of marketing model has come to an end, and the difference are the main characteristics of the big customer marketing model has become a selection of China marketing innovation of enterprises, and has become a kind of fashion China enterprises competing for management. Will this China enterprise management are transformed into a strategic management of enterprises, and become the source of the competitive advantage of enterprises also need a long and hard process. Customer management as a long-term and strategic management behavior of enterprises, to all employees in the values to reach a consensus on the needs of the organization and process change support transformation and the ability of entrepreneurs and managers need to improve the behavior. Found that many companies in the implementation of customer management in consulting practice, there are several problems. 1, customer management is disjointed with the enterprise strategy Customer is essentially a kind of strategic enterprise customers, the essence of customer management is through the formation of long-term strategic partnership with customers, to win the long-term value of two-way. The long-term value of two-way, on the one hand refers to enterprises from the customers who obtain the long-term value of life; on the other hand, enterprises should continue through the products and services, continue to provide sustained long-term value to the customer, to win customer loyalty. It has three basic objectives: 1, the customer management, make the difference, to gain a sustainable competitive advantage. 2, with personalized products and services continuously, to win customer loyalty