如何拓展农村空调市场（How to expand the rural air conditioner market）.docVIP

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如何拓展农村空调市场（How to expand the rural air conditioner market）.doc

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如何拓展农村空调市场（How to expand the rural air conditioner market）

如何拓展农村空调市场（How to expand the rural air conditioner market） How to expand the rural air conditioner market -------------------------------------------------------------------------------- Source: sales and marketing posted With the air conditioning manufacturers technology development and production capacity, air-conditioning sales prices continue to drop and increase peoples demand for air-conditioning awareness of the rapid popularization of air conditioning in general center city and two city; at the same time, along with the reform of urban and rural power grid, the rural market has been developing rapidly. The air conditioner manufacturers in the city center and two city level increase promotion efforts at the same time, began to put the strategic vision began to transfer to the rural market. The An analysis of the market situation, determine the correct strategic decisions To enter the rural market, we must first understand their own brand in the local market share and sales status. If no local people will put your brand in the first brand or accounted for the overall market share is relatively small, so you should be your brand characteristics, policy support, and the benefits of such clearly introduced to the local dealer, choose 2 to 4 dealers to open up the market, for a year or two brand name out after further adjustment. If you share has been great, and there is the main distributor of the main push, the first row of second brand or brand in the local, should maintain a good relationship with distributors and to support him, tap potential, promote to a higher level. The Two, choose a good dealer Air conditioning in the county-level market, large and small, generally not more than 10 dealers. In the selection of dealers, not only to see his financial strength, the current situation, we should pay more attention to whether he will or air conditioning appliances as the main industry, his management how, how to service customer service, whether the confidence