如何选择一个好的广告词（How to choose a good advertisement）.docVIP

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如何选择一个好的广告词（How to choose a good advertisement）.doc

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如何选择一个好的广告词（How to choose a good advertisement）

如何选择一个好的广告词（How to choose a good advertisement） How to choose a good advertisement There have been 238 times reading 2010-11-03 11:32 First of all, the ad must have the characteristics of the enterprise, a company is not established or not appropriate, not suitable for. That is the enterprise itself, the product or service must have a clear positioning, this is market segmentation by the characteristics of the target market of the decision. Only in this way, the enterprise can according to a specific consumer groups, product or service is exclusive and irreplaceable. At present, many enterprises Chinese advertising words are very similar, even identical, such as VCD projector, Zhuzhou advertising company official, the copyright, the official exchange website: said fully compatible with high resolution. In fact, contrary to the basic principles of market publicity and promotion, can be said to have no value. Of course, if an enterprise has no clear market strategy, also do not know who is their target customers, but also what others say, how to say. In the developed market economy countries, even if the production of very small differences in several enterprises of similar products, must also be in production before the clear propaganda point, namely the enterprises to provide products and compared to other similar products so fortunately? Advertisements with a corporate label. Secondly, the attribute of advertisement can be divided into two categories, namely the reason and provocative. Generally speaking, the reason of advertisements for high technology content, is not easy to copy, the big difference between products. Through direct expression, so that consumers have seats feeling, and through comparison, calculation and statistics, so that consumers can come to buy or not to buy, the difference with and without, for many industrial products to calculate the economic efficiency of the use of. In order to stimulate non buy can not be the reason. So the focus of at