新媒体的广告特点（The characteristics of new media advertising）.docVIP

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新媒体的广告特点（The characteristics of new media advertising）.doc

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新媒体的广告特点（The characteristics of new media advertising）

新媒体的广告特点（The characteristics of new media advertising） The characteristics of new media advertising New media advertising is released in the new media advertising, as a form of new media, new media advertising also has various characteristics different from traditional advertising. The following are advertisement information from the ubiquitous universal existence, audience participation, advertising information dissemination in the process of intermediary and intermediary four aspects of the analysis of the new features of advertising communication under the new media environment. Universal advertising information 4.1 The massive advertising information from different sources of information in different forms, through different channels, the real-time speed of the number of more than convey to the audience under the traditional media environment. Can understand the characteristics from the following aspects: 4.1.1 mass advertising information The new media advertising in the digital way of storage and transmission, storage and transmission of advertising information are incomparable to traditional advertising. Whether the network or mobile phone media can use hyperlinks, is no longer isolated information behind corresponds to a three-dimensional, huge information database. And you can always modify, supplement, dissemination of information. 4.1.2 diversified advertising information sources In the new media era, not only professional media or advertising practitioners can release advertisement information, ordinary people can also participate in advertising the release of information, become active communicators. The general public to participate in advertising is of three kinds: the placement, spread by businesses to provide information about the placement of advertisements to the user of the self-made information environment. The self created, that users participate in the advertisement creation, and then get through the network marketing communication effect. Suc