新闻报道策划范文（The news report planning.）.docVIP

新闻报道策划范文（The news report planning.） A small case below I did, 7 steps of news planning details. Because just do a demonstration, so the analysis and implementation of content are simplified. The golden Qizi is a Zhejiang Tianyi health enterprise developed in 2001 with garlic as the raw materials of health care products, formerly known as the positive health element, there is no personality. In the planning process, proposed renamed the golden Qizi, one is because garlic is composed of seven valve, alias seven, the two is because of garlic allicin has high medicinal value, garlic gold, so more appropriate. And the name of chic, easy to remember. (1) market analysis Health care is one of the most China fierce competition in the industry, usually only by big money advertising, in order to open the market, melatonin is a real success. But the day health benefits enterprises lack of financial strength, there is no ability to carry out large-scale advertising. In the eyes of ordinary people, garlic is the low price of agricultural products, but the golden Qizi is a box of 70 yuan, the price is too high, the price is not competitive. Of course, Tianyi also has its advantages, is the first in China to overcome the allicin extraction of major national scientific and technological projects, the use of high technology of supercritical fluid extraction, successfully from garlic in the golden garlic allicin, high content of science and technology. (2) to determine the goal of propaganda Tianyi health news planning hopes to achieve two goals: 1, the product has an impressive appearance; 2, try to highlight the product technology content. In addition, due to the limited financial strength, sales market is limited in Hangzhou, as far as possible radiation Tianyi health headquarters in Ningbo. Therefore, publicity coverage is also based in Hangzhou, Ningbo subsidiary. (3) news planning Health care products market is too mature, to create fresh industry news is very difficult, so fro