星巴克、宝洁永续经营秘诀（Starbucks, Procter Gamble sustainable business secret）.doc

星巴克、宝洁永续经营秘诀（Starbucks, Procter Gamble sustainable business secret） ??? manufacturers change the traditional operators, the customer is no longer a customer, but the user. This model can help enterprises healthy operation and become sustainable management organization. ??? new year, Starbucks store has put a beautiful calendar - spending 80 yuan donated a calendar. This is not only a date calendar, or a sustainable business, everlasting enterprise strategy. ??? operator business model ??? in the restaurant to the consumer checkout, the way to 60 yuan vouchers, the next meal can be used as cash. The same is true of supermarkets, consumers can not only show the membership card can be discounted, integral, integral can be used later to exchange lottery, can also redeem some goods. This is a new business model - Operator model. Whether it is a coffee shop, supermarket, restaurant, or airline or hotel, they do not take consumers as consumers, but bring them as users. The term user keyword is use, constantly promote you, by all ways to stimulate your use. ??? get the vouchers, in order not to waste, the next time you return to the restaurant; in order to make their points can be exchanged for goods, you went back to the supermarket to buy. In this way, the customer is no longer a customer, but often bring merchant business users. So, Starbucks calendar? It can cut down the calendar cards in each month, not reward a cup of summer is Iced Coffee, can taste the autumn tea, or spring caramel macchiato. Continue to develop the habit, you will become a user of Starbucks. ??? services do and not what happens, while traditional business such as Procter Gamble to consumers as the user even is innovation. Customer consumption 30 days a tube of toothpaste, how to let consumers become users? That is to promote their consumption. So, toothpaste opening diameter enlarged when most people 65%. toothpaste is not only based on the thickness, length of the toothbrush to squeeze. As a res