王志刚工作室总结的四十个策划法则1（Wang Zhigang studio summary of forty Planning Rule 1）.docVIP

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王志刚工作室总结的四十个策划法则1（Wang Zhigang studio summary of forty Planning Rule 1）.doc

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王志刚工作室总结的四十个策划法则1（Wang Zhigang studio summary of forty Planning Rule 1）

王志刚工作室总结的四十个策划法则1（Wang Zhigang studio summary of forty Planning Rule 1） 1, change the thinking principle: Planning is a complex, cross and marginal discipline, its essence is the science of thinking. The subtlety lies in the use of different ways of thinking. The plan is transformed into single thinking complex thinking will be closed thinking into divergent thinking, thinking will change for the differentiation of isolated and static and dynamic thinking, will change the traditional means of thinking as the measure for the thinking. When confused, change a way of thinking to consider the issue, often click into place, feel as boundless as the sea and sky. 2, innovation principles: Cloning is of limited value. Planning innovation. Only innovation can maintain a competitive advantage. This is an era of innovation, forever only change itself, but innovation can not be imagined, most probably it did not actually happen innovation. Too quick to jump ahead, not to be eliminated, how appropriate? Need to have the properties of enterprises and Chinese situation is very profound grasp, as well as the social and industry trends. Based on grasping the rules of the innovation. The concept of the first rule: there are different levels: innovation and product innovation, service innovation, technological innovation, marketing innovation, management innovation, system innovation, brand innovation, idea innovation, from the outside to the inside, from the shallower to the deeper. The idea of innovation is the soul of innovation and other aspects of command. The concept of innovation is to break the provisions of the action of the frame, the creation of freestyle. On the basis of innovative ideas developed instead of the industrialization and standardization of industrial products, but tailored to the original Arts and crafts. The concept of innovation in the original. It is no exaggeration to say that the concept of innovation, which is all the source of innovation, innovation is