玩具专卖店的可性行分析（Analysis of the feasibility of toy store）.docVIP

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玩具专卖店的可性行分析（Analysis of the feasibility of toy store）.doc

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玩具专卖店的可性行分析（Analysis of the feasibility of toy store）

玩具专卖店的可性行分析（Analysis of the feasibility of toy store） Analysis of the feasibility of toy store Overview of the global toy market 1, Chinese is the largest producer of toys, the toy is made of Chinese global 70-80% production. International big toys such as Mattel, Hasbro, Disney etc for OEM production in mainland Chinese. 2, in the foreign market, the big brand toys basically monopolized the market, Mattels Bobbi doll annual sales reached $10 billion, accounting for more than 60% of the market share of the doll. In recent years, with Mattel, Hasbro, as the representative of the brand toys increase acquisition efforts, to further enhance the brand concentration 3, in recent years, the global toy consumption at an average annual growth rate of 10-20%. Especially in Russia, Brazil, India and other countries is a market with the speed of 30% high-speed growth. In 4, to form the United States as the representative of the international mainstream toy sales system: WAL-MART as the representative of large supermarkets accounted for about 40% of the market share; to toysrus as the representative of the toy franchise chain system occupy about 30% market share, as Amazon e-commerce representatives accounted for about 15% market share, other sales model represented by KBTOY accounted for about 15% of the market share. 5 children in the United States, the average annual consumption of toys at a rate of $100, the average annual consumption rate of global childrens toys reached 100 yuan, while Chinese currently only 50 yuan. Two, Chinese toy consumption market: In 2007 1, Chinese toy consumption amounted to 15 billion yuan. With the advent of the second baby boom population and consumption capacity, the domestic toy market is in rapid growth stage. 2, domestic infant food and supplies are faced with explosive growth, so that the milk production enterprises have increased advertising investment in the market, good child stroller, the Beingmate group has achieved great development i